The PropertyAn Introduction
- LOCATION
- Tahoe City
- STRATEGIES
- 7 Custom Campaigns
After nearly nine months on the market without selling, 1455 North Lake Boulevard needed a marketing approach as distinctive as its architecture. When we took on the listing, we rebranded the home as High Camp and relaunched it with HighCampTahoe.com, giving its design, setting, and experience a story of their own.
This home deserved more than a new name. It needed a plan that helped buyers understand what made it special. Below are the strategies we implemented, leading to an accepted offer within 50 days of the relaunch.
Helping Buyers Experience the Home A Staircase Worth Stopping For
Challenge
The home’s dramatic staircase is an intentional part of the architectural experience, but many visitors naturally focused on reaching the top rather than appreciating the journey.
Solution
We designed a custom interpretive display, inspired by signs found along nature trails, and mounted it halfway up the staircase. Visitors could pause, learn about the home’s architecture, and enjoy the setting before continuing their ascent.
Result
The staircase became part of the showing experience rather than simply the path to the front door.
Expanding the Audience Showcasing a Home to the Right Community
Challenge
Some homes deserve an audience beyond the local MLS. Architecturally significant and one-of-a-kind properties often appeal to people who actively follow unique homes, even if they aren’t currently searching in a specific market.
Solution
We pitched the property to Zillow Gone Wild, a popular social media account known for featuring distinctive homes. The goal wasn’t simply to generate views, it was to put the home in front of an audience that appreciates exceptional architecture and memorable design.
Result
The feature generated 12,600 likes, 4,389 shares, and introduced the property to thousands of people who may never have otherwise discovered it. The exposure also led directly to a buyer reaching out to learn more about the home.
See What Others Are Saying A Relaunch Worth Writing About
Chris Smith explores how we relaunched High Camp with a new story and marketing strategy, bringing it into contract in 50 days after it had previously sat unsold for nearly nine months.
Capturing Buyers Where They Already Are Turning a Bear Bin into a Marketing Opportunity
Challenge
The home sat along Tahoe City’s bike path, where pedestrians and cyclists naturally slowed down to admire the property. The traditional yard sign faced vehicle traffic and didn’t fully capture the attention of people already looking at the home.
Solution
We designed a custom magnet for the bear bin featuring the property’s website and a QR code large enough to scan from across the street.
Result
The QR code generated measurable traffic directly to the property’s website, allowing us to engage people who may never have otherwise visited the listing online.
Lifestyle Sell the Lifestyle, Not the Square Footage
We created a lifestyle film to show the best day at High Camp. Rather than focusing only on rooms and square footage, it captures the experiences the home can unlock. It allows prospective buyers to experience the home emotionally and imagine what living there could feel like.
Walkthrough More Than a Virtual Walkthrough
At High Camp, the Matterport tour helped buyers understand what photos could not: the home’s unconventional layout, distinctive architecture, and connection to the hillside. The interactive tour helped buyers move through the spaces, understand how they connected, and arrive at a showing with a clearer sense of the home.
Uncovering the Story Behind the Home Turning Owner Insights and Archival Research into Compelling Marketing
We start by listening to our owners, then dig deeper when a home’s story calls for it. At High Camp, contacting Oklahoma’s school of architecture helped us uncover Richard Whitaker’s history, construction photographs, and his passion for watercolors. Those discoveries shaped a compelling story that gave buyers a richer understanding of the home.
Engaging the Community An Invitation to Experience High Camp
Many in the community had long been curious about the Whitaker house. We invited real estate professionals from the North Shore, Truckee, and Incline Village, along with local community members, to a happy hour on the deck. Overlooking Lake Tahoe as the sun slipped behind the mountains, guests could relax, connect, and experience firsthand what made this home worth talking about.
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Every property has its own story. Let's create a marketing strategy that helps the right buyer find yours.